Latifeh pink

Latifeh Pink Hair Conditioner (Classic Series)

At Latifeh, we are committed to creating simple and effective products and solutions that transform the feeling of beauty and self-confidence into an everyday experience.

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Pakrokh

Authenticity, Renewed

Pakrokh Shampoo, Iranian Bath Series— a blend of purity, authenticity, and beauty, suitable for all hair types.

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Golden latifeh

Latifeh Hair Conditioner (Golden Series)

Latifeh Golden Conditioner transforms your hair to silk-like softness, letting you feel its smoothness and shine with every touch.

Catalogue and Brochure

Looking for more details about our products? Discover all specifications, models, and features in our latest catalogue and brochure.

About Us

We are proud to announce that Pakrokh, one of the pioneers in Iran’s detergent and hygiene product industry, is celebrating its 60th anniversary this year.

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Since our establishment in 1963 under the name Dr. Hamidi Laboratory to our presence today in Iranian households as the Pakrokh brand, our mission has always been to enhance consumer health, hygiene, and quality of life.

Over the years, Pakrokh has leveraged local expertise and cutting-edge technology to introduce products that have become trusted household names in Iran. Among our most successful brands are Latifeh, Iren, Silvergate, and Korend, each recognized for its high quality and diverse range, earning the satisfaction of consumers.

Throughout our 60 years of operation, we have remained committed to innovation and continuous quality improvement. This dedication has enabled Pakrokh not only to secure a significant share of the domestic market but also to establish itself as a reputable Iranian brand in the international hygiene and personal care industry.

As we reach this milestone, we look back with pride at our rich history and reaffirm our commitment to delivering innovative products that cater to the evolving needs of Iranian society. Our journey toward improving public health and hygiene continues with even greater determination. These 60 years are just the beginning of a new chapter, and with your support, we will keep reaching new heights of success.

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